Agentic micro marketing agency

Give your lifecycle program
an engine built to scale.

Where real human and AI meet. Retention programs built with senior judgment and shipped with always-on execution.

Agentic loops through the entire engine.

Common Ground builds agentic processes across all three arms of lifecycle: strategy, technical, and creative. A repeatable playbook is what lets the work move with speed and scale.

ConnectedAI wired across the full range of your lifecycle program, not bolted onto one task.
RefinedModels tuned to your brand: voice, segments, guardrails, and what good looks like for you.
PlaybookedSkills, rules, templates, and documentation added as we go, so every rep gets faster than the last.

A specialist sits on top of that engine, partnering with you on where resources are best deployed to maximize engagement and profit.

Welcome series Winback Segmentation Journey mapping Churn signals A/B testing Deliverability Predictive sends Post-purchase Subscription flows Repeat rate Re-engagement Abandoned cart Data piping Cohort analysis Loyalty Lifecycle QA Event tracking Sunset policy LTV modeling Personalization Webhooks + APIs Send-time optimization Attribution

Your team of one

A traditional agency bills you for headcount. A micro agency bills you for one senior specialist who scopes your program and runs it. AI handles what a bench of juniors used to. There's always a human at the wheel.

Two ways to work together.

One-time build
The AI Setup

Your lifecycle stack wired for agentic work: MCP connections into your ESP and data tools, model configuration tuned to your brand voice, and the guardrails that keep it safe. Walk away with a working system, not a slide deck.

Fractional
The Strategist

Senior lifecycle strategy and execution, plugged into your brand month to month. Scope and pricing custom to your program: from advisory hours to the fully run engine.

Book a call

Fluent across the stack.

The engine plugs into the tools you already run.

KlaviyoBrazeIterableCustomer.ioActiveCampaignAttentiveAmplitude KlaviyoBrazeIterableCustomer.ioActiveCampaignAttentiveAmplitude
MixpanelLookerTableauRechargeSkioYotpoTypeform MixpanelLookerTableauRechargeSkioYotpoTypeform
Kaylyn

The human at the wheel.

I'm Kaylyn. I've spent 12+ years inside lifecycle and retention marketing, building and running programs in-house across every major ESP, and learning the same lesson at every brand: retention breaks when the experience stops matching the promise.

Common Ground is how I work now. One strategist with an agentic engine, doing the work a full team used to.

Book a call